In the digital marketing world, one of the most common questions business owners ask is: Should I invest in both SEO and Google Ads? The short answer is yes. Using both together can create a powerful, balanced strategy that drives immediate results and long-term growth.

Let’s break down why.

1. SEO Builds Long-Term, Sustainable Traffic

Search Engine Optimisation (SEO) focuses on improving your website’s visibility in organic search results. When done right, SEO helps your website rank higher for keywords your audience is already searching for, bringing in a steady stream of qualified traffic without paying for every click.

Benefits of SEO:

• Cost-effective in the long run: Once your pages rank well, you’ll get consistent traffic with minimal ongoing cost.

• Builds authority and trust: High organic rankings signal credibility and reliability to your customers.

• Works 24/7: Even when you’re not running ads, your site continues to attract visitors.

However, SEO takes time, often several months, to see significant results, especially in competitive industries. That’s where Google Ads can fill the gap.

2. Google Ads (PPC) Delivers Immediate Visibility

Pay-Per-Click (PPC) advertising through Google Ads gives your business instant exposure. Your ads can appear at the top of search results as soon as your campaign is live.

Benefits of Google Ads:

• Instant results: You can start generating leads or sales within hours.

• Highly targeted: Choose who sees your ads based on location, interests, and specific search intent.

• Data-driven insights: Learn which keywords and messages convert best, and use that data to refine your SEO strategy.

The downside is that once you stop paying, the traffic stops too. That’s why combining PPC and SEO makes the most sense.

3. How SEO and Google Ads Work Together

When used strategically, SEO and Google Ads complement each other beautifully.

Here’s how:

• Keyword synergy: Use PPC data to identify high-converting keywords and focus your SEO efforts on those.

• Increased visibility: Dominating both paid and organic spots in search results doubles your brand presence and trust.

• Testing ground: Run Google Ads to test headlines, calls-to-action, or landing pages before implementing them in your long-term SEO strategy.

• Better ROI overall: SEO builds lasting results, while PPC delivers immediate returns. Together, they create a balanced growth engine.

4. When to Focus More on One

• If you need leads fast, start with Google Ads to drive immediate results while your SEO ramps up.

• If you have a long-term growth plan, Prioritise SEO for sustainable traffic and use PPC strategically to boost performance during key campaigns or launches.

• If competition is high, SEO ensures long-term authority, while PPC helps you compete instantly for tough keywords.

5. The Smart Strategy: Combine for Maximum Impact

Instead of choosing between SEO and Google Ads, think of them as two sides of the same coin.

• Use SEO to build authority, organic visibility, and long-term growth.

• Use Google Ads to drive quick wins, test campaigns, and stay visible for competitive terms.

By combining both, your business gains short-term momentum and long-term sustainability.

In today’s fast-moving digital landscape, relying on just one marketing channel can limit your growth. SEO and Google Ads are most powerful when used together. One fuels lasting authority, and the other delivers instant reach.

At Redemption Digital, we help businesses like yours create integrated strategies that blend the best of both worlds, so you can grow faster, smarter, and more sustainably.

Ready to maximise your results?
Book your free consultation today or call us at +64 27 383 9393.