For New Zealand businesses wanting to move their products or services online, Shopify stands out. Here’s why Kiwi businesses are choosing it. 1. Easy setup and low barrier to entry One of the biggest advantages is how accessible Shopify is. You don’t need to be a developer or coder to get a store up and […]
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If you’ve noticed a drop in website traffic or leads from Google lately, you’re not imagining things. Google’s new AI Overviews feature is changing how people use search, and it’s shaking things up for local businesses across New Zealand. A recent study shared by Search Engine Land found that when Google shows these AI-generated summaries
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In the digital marketing world, one of the most common questions business owners ask is: Should I invest in both SEO and Google Ads? The short answer is yes. Using both together can create a powerful, balanced strategy that drives immediate results and long-term growth. Let’s break down why. 1. SEO Builds Long-Term, Sustainable Traffic
Running a business is already a full-time job. Every hour you spend worrying about online strategies, campaigns, and analytics is an hour taken from serving customers, improving your product, hiring staff, or growing operations. That is where a good digital marketer comes in, someone who becomes your silent partner in the background, making sure you’re
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The Role of AI in Modern SEO Practices Introduction to AI and Its Impact on SEO The integration of artificial intelligence (AI) into various industries has revolutionized the way businesses operate, and search engine optimisation (SEO) is no exception. AI in SEO has transformed traditional practices, making them more efficient and effective. This technological advancement
Maximising ROI with Google Shopping Ads The Best Practices for 2025 Introduction to ROI and Its Importance in Google Shopping Ads In the ever-evolving world of eCommerce, return on investment (ROI) stands as the ultimate benchmark for success. ROI measures the profitability of an investment, providing valuable insights into the efficiency of marketing efforts. For
Optimising E-A-T for SEO in 2025 The Key to Boosting Your Website’s Visibility Introduction to E-A-T In the dynamic world of search engine optimisation, one factor has proven to be increasingly essential and will remain a cornerstone in 2025: E-A-T. E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, plays a pivotal role in how search
What’s New: December 2024 Core Update In December 2024, Google initiated its fourth core algorithm update of the year, known as the December 2024 Core Update. This update commenced on December 12 and concluded on December 18, 2024, marking a swift rollout of just six days. Purpose and Impact Google’s core updates are designed to
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Unlocking SEO Success: How Quality Content Drives Results In the realm of digital marketing, content reigns supreme. Understanding the integral role that content plays in Search Engine Optimisation (SEO) can be the key to unlocking your website’s potential. This comprehensive guide delves into the types of content essential for SEO success, strategic approaches to content
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Insights into Google Ads Trends for 2025 The Future of Paid Search The world of digital advertising is constantly evolving, and Google Ads remains at the forefront of paid search marketing. As businesses strive to capture attention in a crowded online marketplace, Google Ads offers unparalleled opportunities for reaching target audiences. However, as we look
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