These days, having a website alone is not enough. If customers cannot find your business online, you are missing out on real opportunities. This is where Search Engine Optimisation (SEO) plays an important role. Many business owners ask, “Does my business actually need SEO?” For most New Zealand businesses wanting to grow online, the answer […]
For small to medium businesses here in New Zealand, figuring out where to put your digital marketing dollars can be tricky. Should you focus on SEO, building organic traffic over time, or go straight for Google Ads to get instant visibility? At Redemption Digital, we help Kiwi businesses work out the best approach with data-driven
SEO vs Google Ads: Where Should NZ Businesses Invest First? Read More »
As 2025 comes to a close, New Zealand business owners need to start thinking about how their website and online presence can drive growth in 2026. Your website is often the first point of contact with potential clients, and a strong digital presence can make the difference between gaining leads and losing them to competitors.
Get Your Website and Online Presence Ready for 2026 – With Redemption Digital Read More »
For New Zealand businesses wanting to move their products or services online, Shopify stands out. Here’s why Kiwi businesses are choosing it. 1. Easy setup and low barrier to entry One of the biggest advantages is how accessible Shopify is. You don’t need to be a developer or coder to get a store up and
Why Shopify is the go-to e-commerce platform for NZ businesses Read More »
If you’ve noticed a drop in website traffic or leads from Google lately, you’re not imagining things. Google’s new AI Overviews feature is changing how people use search, and it’s shaking things up for local businesses across New Zealand. A recent study shared by Search Engine Land found that when Google shows these AI-generated summaries
Google’s AI Overviews Are Changing Search: What It Means for NZ Service Businesses Read More »
In the digital marketing world, one of the most common questions business owners ask is: Should I invest in both SEO and Google Ads? The short answer is yes. Using both together can create a powerful, balanced strategy that drives immediate results and long-term growth. Let’s break down why. 1. SEO Builds Long-Term, Sustainable Traffic
